Building the Next Generation of Saudi Fashion Brands
Saudi 100 Brands is a professional development programme created to help Saudi fashion and luxury businesses achieve their full potential. Selected participants receive tailored guidance from industry experts across key areas of business development, brand building and international growth. The programme combines creative development with commercial strategy, helping local talent build sustainable businesses and strengthening Saudi Arabia position within the global fashion industry.
Who the Programme Is For
The programme welcomes Saudi designers, entrepreneurs, fashion companies and established or emerging brands working in the following categories:
Bridal
Jewellery
Couture
Bags
Ready-to-Wear
Footwear
Beauty
Fragrance
Develop Every Side of Your Brand
Participants receive specialised mentoring, training and consulting across six essential areas.
PR & Communications
Develop a clear communication strategy, strengthen your public image and learn how to present your brand to the media, customers and industry partners.
Product Development & Commercialisation
Transform creative ideas into market-ready products with strong commercial potential, clear positioning and a compelling customer proposition.
Budgeting & Finance
Build stronger financial foundations through practical guidance on budgeting, financial planning, pricing and sustainable business growth.
Branding
Define your brand identity, sharpen your positioning and create a consistent story that connects with your target audience.
Sales & Marketing
Improve your route to market, strengthen customer acquisition and develop effective wholesale, retail and marketing strategies.
Internationalisation Strategy
Prepare your brand for regional and global expansion by identifying suitable markets, opportunities and international business models.
What Selected Brands Will Receive
Tailored Business Support
Access market-focused interventions designed around the needs, ambitions and development stage of your brand.
Expert Mentorship
Work with experienced professionals who understand the creative, operational and commercial realities of the fashion industry.
Professional Training
Take part in practical learning sessions focused on building stronger brands, products and businesses.
Virtual Conferences
Connect with experts, industry leaders and fellow participants through a series of interactive online sessions.
Wholesale & Retail Strategy
Explore suitable actions for increasing visibility, strengthening distribution and promoting sales across national and regional markets.
Measurable Business Impact
Apply strategies intended to generate tangible results, strengthen commercial performance and support quantitative return on investment.
From Local Creativity to Global Opportunity
Saudi Arabia has an extraordinary community of designers, entrepreneurs and creative businesses. Saudi 100 Brands brings business expertise and creative ambition together, helping participants commercialise local talent, develop competitive brands and become part of the international fashion landscape.
The programme aims to:
- Strengthen the Saudi fashion and luxury ecosystem
- Support sustainable and commercially viable businesses
- Increase the visibility of Saudi brands
- Promote national and regional sales
- Prepare brands for international expansion
- Position Saudi Arabia as a strong global fashion player
Eligibility Requirements
Applicants must meet all of the following requirements:
- Participation is open to Saudi citizens only.
- Applicants must be 21 years of age or older.
- Applicants must complete all sections of the registration form.
- Applicants must provide all required information and supporting documents.
- Applicants must be actively working within one of the programme eligible categories.
How the Programme Works
01. Application
Complete the online registration form and submit all required documents before the application deadline.
02. Evaluation
Applications are reviewed by the programme committee according to clear and specific selection criteria.
03. Selection
Successful applicants are invited to join the Saudi 100 Brands professional development programme.
04. Development
Participants take part in virtual and in-person sessions covering creative, strategic and commercial areas of brand development.
05. Implementation
Brands apply the strategies, tools and knowledge gained throughout the programme directly to their businesses.
Programme Format
The programme is delivered through a combination of:
- In-person sessions
- Virtual learning sessions
- Professional training
- Individual and specialised mentoring
- Consulting interventions
- Virtual conferences
Physical sessions take place in Riyadh, Kingdom of Saudi Arabia.
The main language of the programme is English.
Programme Timeline
Registration period:
15 November-14 December
Programme Start:
The Professional Development Programme begins on 10 April 2025
Why Apply?
Joining Saudi 100 Brands is an opportunity to move your business forward with structured, professional and market-relevant support.
The programme can help you:
- Clarify your brand strategy
- Strengthen your commercial model
- Improve your products and collections
- Build a more recognisable brand identity
- Reach new customers and sales channels
- Prepare for regional and international markets
- Join a growing community of Saudi fashion leaders
Frequently Asked Questions
Programme
Saudi 100 Brands is a 360° professional development programme for Saudi luxury and fashion companies, brands, designers and entrepreneurs. It provides specialised mentoring, consulting and training to support creative and commercial growth.
The programme covers PR and communications, product development and commercialisation, budgeting and finance, branding, sales and marketing, and internationalisation strategy.
The programme includes both virtual and physical sessions. In-person activities take place in Riyadh, Kingdom of Saudi Arabia.
The programme is primarily delivered in English.
Participants
The programme is open to Saudi designers, entrepreneurs, companies and brands working in Bridal, Couture, Ready-to-Wear, Jewellery, Bags, Footwear, Fragrance or Beauty.
Yes. Applicants must be 21 years of age or older.
No. Participation is available to Saudi citizens only.
The programme is designed for fashion businesses, brands, designers and entrepreneurs at different stages of development, provided they meet the application and selection requirements.
Application & Participation
Applications are evaluated by the programme committee according to clear and specific criteria.
Applicants must provide all documents and information specified in the registration form.
No. All applications are reviewed, and participants are selected by the programme committee.
The Professional Development Programme begins on 10 April 2025.
Web Platform
Complete the online registration form and upload all requested supporting documents through the application platform.
Please review the instructions provided on the registration platform for information about saving and returning to an application.
Use the support or contact option available on the application platform and provide a clear description of the issue you are experiencing.